Practitioners Guide to R3 Hunting & Shooting Messaging

This project proposes to collect and catalog the hunting and shooting R3 messages and campaigns developed and tested in the past five years, summarizing them into a single document with links to the resources necessary to implement them. In addition, we will test these messages and campaigns against one another via one-on-one interviews with new hunters, new shooters, and individuals likely to consider those activities. At the end of this process, we will develop a report containing samples and summaries of each campaign, along with recommendations for the best situations to use each campaign and how it tested in the interview process. This document will be invaluable for R3 professionals searching for the best campaign strategies and creativity for their situation.