fall flights

UNITING STATES FOR FALL FLIGHTS

Campaign

Purpose

Keep states on pace to meet Fall Flights shared goal of all states contributing $10 million annually by 2031 in Canadian conservation projects.

GOAL: all states (except Hawai’i) are halfway to their goals by 2026.

Campaign Rationale

AFWA state directors endorsed the Fall Flights Presidential Taskforce recommendation, “all states, reaching 50% of their goal by 2026 and 100% by 2031.”  We have made remarkable progress. Forty-eight out of 49 states are investing in Fall Flights, with 15 states already meeting their goals. Nine other states have surpassed the 50% benchmark.  However, a shared program will only be successful if everyone shares in the costs as well as the benefits of these investments.  A promotional campaign to encourage greater investments by state fish and wildlife agencies will help achieve the 2026 objectives. This campaign will set the stage for celebrating Fall Flights during the Canada Night event at the North American Wildlife and Natural Resources Conference in March 2026. (This also corresponds with the 40th Anniversary of the North American Waterfowl Management Plan – NAWMP.)

Our Personality/Tone

  • Encouraging, authentic, inspirational, trustworthy, international. 
  • Positive/optimistic; non-pressure campaign.
  • Shared ownership of Fall Flights Program.

Themes

  • Reaching milestones
  • Celebrating anniversaries
  • Strengthening connections
  • Other

Messaging

  • Rallying Cry: Giving wings to cross-border waterfowl conservation
  • WHY invest in Fall Flights? U.S. waterfowl hunters and wildlife watchers benefit greatly from migrating waterfowl, but to preserve this natural marvel for future generations, U.S. states must address the bottleneck in waterfowl population growth that occurs during the breeding season in Canada, where the majority of North American ducks’ nest. 
  • If we all do a little individually, we can accomplish a lot together.
  • Making the MOST of state fish & wildlife agency dollars.

SLOGAN = Uniting States for Fall Flights

TAGLINES * Campaign specific secondary tag lines linking slogan and goal.

  • Tier 1
    • States Taking Flight, Be Part of the $10 Million Goal
    • Rise Up for Waterfowl, Help Us Reach $6 Million by 2026
  • Tier 2
    • Join the Flock, Help Us Reach $6 Million by 2026
    • Take Off Together, Be a Part of Our $6 Million Goal

Call to ACTION

  • Help Us Reach $6 Million by 2026
  • Be Part of the $6 Million Goal by 2026
SOCIAL MEDIA ASSETS